The Apple iPhone 15 Pro and Pro Max: First Impressions

As widely expected, Apple has divided the tech world once again during its highly anticipated Wonderlust event, where it officially unveiled the latest addition to its iconic iPhone series: the iPhone 15 Pro and Pro Max.


iPhone 15 Pro Max 6.7″ and iPhone 15 Pro 6.1″


Apple’s New iPhone 15 Pro and Pro Max

With this reveal, Apple’s ever-expanding iPhone portfolio now includes the iPhone 15, 15 Plus, 15 Pro, and 15 Pro Max, alongside the previous-generation iPhone 14, iPhone 13, and the third-gen iPhone SE.

While the iPhone 15 lineup’s release date is set for September 22nd, eager enthusiasts can mark their calendars for September 15th, the pre-order date that kickstarts the journey into the next era of smartphones, starting at a base price of $799. Notably, all members of the iPhone 15 family share a common feature: the introduction of a USB-C port, signaling a departure from the familiar notch design in favor of Apple’s innovative Dynamic Island feature.

However, it’s the premium tier, encompassing the iPhone 15 Pro and Pro Max, where things get truly exciting. These flagship models boast the cutting-edge A17 Pro chip, an intriguing addition known as the Action Button, and lightning-fast 10Gbps transfer speeds. The question that naturally arises is whether these advancements justify the premium price tag. In this article we’ll be giving you our first impressions of what to expect. So, let’s dive into the world of the iPhone 15 Pro and Pro Max models and explore how Apple is looking to add to our mobile experience with what looks to only be incremental changes.

Credit: Apple.com

Power and performance

New and Improved Chip: At the heart of these devices lies the A17 Pro chip, a technological marvel that Apple proudly touts as one of the swiftest processors currently available in the smartphone market. This cutting-edge chip, coupled with a revamped GPU, transforms these new iPhones into veritable powerhouses, perfectly equipped to tackle even the most demanding tasks, including immersive gaming experiences.

Turbocharged Graphics for Gaming: Apple is placing a strong emphasis on the GPU’s prowess as a game-changer for mobile gaming. During the unveiling, Apple showcased various game developers who unveiled striking improvements in graphics and gameplay, all thanks to the formidable A17 Pro chip. Iconic titles like Resident Evil Village and the highly anticipated Resident Evil 4 remake, previously exclusive to consoles and PCs, are making their way to the iPhone 15 Pro and Pro Max, thanks to the sheer power of this chip. Additionally, Apple teased gamers with titles like The Division: Resurgence and Genshin Impact, promising an exceptional gaming experience that rivals, if not surpasses, traditional gaming platforms. One notable revelation that stirred excitement was Ubisoft’s commitment to delivering Assassin’s Creed Mirage to the iPhone in 2024, a game initially slated for release on consoles and PCs. This move signifies the growing convergence of mobile and console gaming experiences, made possible by the remarkable capabilities of the A17 Pro chip. Early reports suggest that the iPhone 15 Pro and Pro Max are already demonstrating commendable gaming performance, but the full extent of its gaming prowess will become clearer as more reviewers subject these devices to rigorous gaming tests, offering a comprehensive view of their gaming capabilities.

Accurate Tracking for Your Phone: Beyond gaming, the A17 Pro chip comes equipped with a second-generation ultra-wideband chip, a feature shared with the new Apple Watch Series 9. This updated component enhances the precision of location tracking when using Apple’s Find My network, making it even easier to locate friends and loved ones who are also using an iPhone 15 Pro and Pro Max. Moreover, this technology promises improved connectivity to other devices equipped with the same chip, even when they are positioned at a considerable distance.

Credit: Apple.com

Size, display and design

The iPhone 15 Pro lineup features some noteworthy enhancements that collectively contribute to an impressive user experience. These improvements not only elevate the visual appeal of the devices but also enhance their functionality.

Brilliant Displays: One of the most striking upgrades across the entire iPhone 15 lineup is the introduction of brighter screens compared to the iPhone 14, boasting an impressive peak brightness of 2,000 nits. While this significant enhancement theoretically promises a display that remains highly visible even in direct sunlight, we eagerly await real-world testing to confirm this assertion.

Always-On Display: A feature that sets the iPhone 15 Pro and Pro Max apart from their entry-level counterparts is the inclusion of an always-on display. This convenient feature allows users to quickly glance at essential information without fully waking the device. It’s a subtle yet practical addition that enhances user convenience.

Revolutionary Design: Apple has once again pushed the boundaries of design innovation with the iPhone 15 Pro and Pro Max. These premium models adopt grade 5 titanium in lieu of stainless steel, resulting in phones that are not only incredibly durable but also notably lighter than their predecessors. This change contributes to a more comfortable and ergonomic feel in the hand.

Slimmer Bezels, Same Screen Size: Despite maintaining the same screen sizes as their predecessors, the iPhone 15 Pro and Pro Max have managed to reduce bezels along the screen, a feat that underscores Apple’s commitment to maximizing screen-to-body ratios. This reduction in bezel size effectively shrinks the overall footprint of the devices, making them even more manageable and visually striking.

Customizable Action Button: In a bold move, Apple has replaced the traditional mute switch on the Pro models with a customizable action button. This button empowers users to tailor their device experience to their liking, whether it’s for launching apps, activating the camera, utilizing shortcuts, or simply maintaining the option to mute the phone with ease. It’s a feature that adds a layer of personalization and efficiency to the user interface.

Credit: Apple.com

Battery Life and Charging with USB-C

With smartphones, change is often met with a blend of anticipation, apprehension and curiosity. This year, one of the most conspicuous and highly-anticipated updates gracing the iPhone 15 lineup is the transition to USB-C. This shift marks a significant departure from Apple’s proprietary Lightning connector, which still graces the iPhone 14 lineup. The ramifications of this switch are not only monumental but also promise tangible benefits to users.

Long Anticipated USB-C Port: The adoption of USB-C across the entire iPhone 15 series not only embraces a more universal standard but also opens the doors to an array of advantages. With USB-C, users can expect faster charging, making it a breeze to power up their devices swiftly. The USB-C era not only promises swift charging and rapid data transfers but also unifies Apple’s ecosystem with a more universally compatible standard. 

Battery Life: The iPhone 15 series places a premium on battery longevity, ensuring that users can depend on their devices for extended periods of usage. The iPhone 14 and iPhone 15 both max out at an impressive 20 hours of battery life, catering to the diverse needs of users who rely heavily on their smartphones throughout the day. However, it’s the iPhone 15 Pro Max that steals the spotlight in this department, offering an astonishing endurance of up to 29 hours. Meanwhile, the Plus models from both series provide an excellent 26 hours of video playback. Interestingly, the iPhone 15 Pro, while still commendable, maxes out at 23 hours, showcasing the nuanced differences within this extraordinary lineup.

USB 3.0 Upgrade: An often overlooked but nonetheless significant improvement in the iPhone 15 Pro models is the transition to USB 3.0. This versatile port boasts higher data transfer rates, promising seamless and lightning-fast data exchange. Notably, the iPhone 15 Pro stands out as the vanguard of this technological revolution, proudly claiming the title of the first phone to deliver blazing 10Gbps transfer speeds. While the average user may not immediately notice the impact, this upgrade dramatically enhances data transfer speeds between devices, making it a valuable asset for those who regularly engage in file sharing. This move reflects Apple’s commitment to optimizing the user experience, even in the finer details.

Credit: Apple.com

Pro Cameras

The cameras on these phones distinguish themselves with an array of advanced camera capabilities, setting them apart from the entry-level models in the lineup.

Triple-Camera Array: The premium iPhone 15 models boast a triple-camera configuration, a feature notably absent in the entry-level counterparts. This setup includes an additional 12-megapixel telephoto lens, expanding the range of photographic possibilities.

Multiple Focal Lengths: One striking innovation is the ability to change the main camera lens in the Pro models, offering shooting options at multiple focal lengths: 24mm, 28mm, and 35mm. This flexibility empowers users to tailor their shots to the specific look and style they desire.

Zoom Lens Advancements: The iPhone 15 Pro Max stands out with its new 5x tetraprism zoom lens, featuring a remarkable 120mm focal length, the longest ever offered by Apple. In contrast, the iPhone 15 Pro offers a 3x optical zoom with a 77mm focal length. These enhancements promise exceptional zoom capabilities, perfect for capturing distant subjects with clarity.

Revolutionary Video Features: Apple has made substantial strides in the realm of video recording with the iPhone 15 Pro models. All phones in the series feature a cinematic mode capable of recording in 4K resolution at both 30fps and 24fps. However, the Pro models are set to go a step further by introducing “spatial video” later this year. These are essentially 3D videos designed for viewing with Apple’s forthcoming Vision Pro headset, unlocking immersive visual experiences.

Professional-Grade Video Recording: The iPhone 15 Pro and Pro Max empower videographers with the ability to shoot 4K60 ProRes video. Moreover, thanks to their support for USB-C, users can record video directly to external storage devices, simplifying the process of capturing large video files without overwhelming the iPhone’s internal storage.

Main Camera Upgrade: The iPhone 15 Pro and Pro Max inherit a formidable 48MP main camera from their predecessors, the iPhone 14 Pro. This sensor not only offers the option to shoot in 24MP but also in 48MP, available in both ProRAW and HEIF formats. This versatile camera sensor allows for a wide range of creative possibilities while maintaining exceptional image quality.

Focal Length Customization: Users can customize their camera experience by selecting their preferred default focal length, be it 24mm for shots with depth or 28mm and 35mm equivalents for more zoomed-in compositions, ideal for portrait-style images.

Telephoto Variations: The iPhone 15 Pro features a 12MP telephoto camera with 3x optical zoom, while the Pro Max elevates this further with a 12MP sensor offering an impressive 5x optical zoom. These telephoto options cater to users’ preferences for varying degrees of magnification.

Ultrawide and Selfie Cameras: The ultrawide and selfie cameras on the Pro models remain consistent with previous iterations but benefit from Apple’s ongoing software enhancements, ensuring top-notch performance.

Pro-Level Recording: For professionals and advanced users, the Pro models offer LOG encoding, a sophisticated system that allows precise control of video color during the editing process, ensuring unparalleled flexibility in post-production.

Spatial Video for Vision Pro: While not immediately available at launch, the iPhone 15 Pro models will eventually support spatial video recording, an exciting 3D video format tailor-made for viewing on the Apple Vision Pro headset.

Credit: Apple.com

iOS 17 Software

The iPhone 15 series comes equipped with the latest iOS 17 software, offering a host of intriguing features. While it may initially appear as a relatively minor update, it introduces some enjoyable additions.

Live Voicemail: Among the notable additions is Live Voicemail, a feature designed to enhance your voicemail experience with interactive elements.

Journal App: iOS 17 introduces the Journal app, providing users with a new tool for organizing and documenting their thoughts and experiences.

StandBy Mode: StandBy mode is another noteworthy feature, transforming the iPhone 15 Pro and its always-on display into a functional alarm clock or timer when charging. This proves particularly useful when placed on your bedside table at night or on the kitchen counter.

Importantly, iOS 17 will be available for download on current iPhone models as well, starting September 18th. This means that users across the iPhone lineup can enjoy these exciting features, regardless of their device choice.

Credit: Apple.com

Price and availability

The iPhone 15 Pro and iPhone 15 Pro Max come in an exquisite array of four new finishes, including black titanium, white titanium, blue titanium, and natural titanium. These stunning options add a touch of sophistication to the devices.

For customers in over 40 countries and regions, including Australia, Canada, China, France, Germany, India, Japan, Mexico, Singapore, the UAE, the U.K., and the U.S., pre-orders will commence on Friday, September 15th. The official availability of these premium devices is scheduled for Friday, September 22nd, allowing eager users to get their hands on the latest innovations from Apple.

As for pricing, the iPhone 15 Pro models are positioned as premium devices, with the 6.1-inch iPhone 15 Pro starting at $999 and the 6.7-inch iPhone 15 Pro Max commencing at $1,199. These Pro models introduce an extensive storage option, featuring a capacious 1TB variant, catering to users who require substantial storage space for their ever-expanding digital lifestyles. This expanded storage choice ensures that users can store their memories, files, and media with ease, making the iPhone 15 Pro and Pro Max the ideal companions for content creators and power users alike.

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